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Why clear terms of sale are essential to protect your guiding business: legal framework, cancellations, rescheduling, liability and payments.
Terms of sale are not just a legal formality: they define the rules of engagement between you and your clients, and protect you in the event of a dispute.
Your terms of sale specify what the client is actually purchasing: type of service, number of participants, required skill level, duration, meeting point, price, costs not included (ski lifts, accommodation, etc.). They also explain the rules in case of changes or cancellations.
A written framework communicated in advance limits misunderstandings such as: "I thought the equipment was included", "I didn't know I had to pay for the guide's lift pass", or "I didn't know there were fees for late cancellations".
Tricky situations often arise from last-minute cancellations or unfavourable weather. Your terms of sale should specify:
The goal is not to lock everything down, but to make these rules visible so you avoid misunderstandings and endless discussions when the weather deteriorates.
Money is a sensitive subject. Clear, written rules greatly reduce tension around deposits and refunds. Your terms can specify:
A simple flow — "I book – I pay the deposit – I pay the balance by this date – here's what happens if I cancel" — reassures the client and saves you from having to explain the same things with every enquiry.
Your terms of sale can include reminders about essential safety elements:
These elements do not exempt you from liability, but they help clarify each party's role and can be valuable in the event of a post-activity discussion.
Writing terms of sale is not enough — you also need to make them accessible and readable. A few best practices:
The idea is that your terms should be seen as a reassuring professional framework, not as a "punitive" text designed solely to protect you.
A basic set of terms of sale for a guide should include at least:
For high-stakes services (major commitments, expeditions, expensive trips), it is worth having your terms reviewed by a legal professional or using templates from your professional association or insurer.
Do I absolutely need written terms of sale?
Legally, a contract can exist even without a written document, but in practice, written terms of sale communicated in advance are strongly recommended. They clarify the rules for everyone and provide a basis in case of disagreement.
Do my terms need to be drafted by a lawyer?
For "standard" services at moderate amounts, you can start with a reliable template (professional association, insurer, guide network) and adapt it. If you offer complex trips, expeditions or high-value services, having your terms reviewed by a legal professional is good practice.
How can I be sure the client has read my terms?
The simplest approach is to include a link to your terms of sale in your communications (website, attached PDF) and mention it clearly in your confirmation email. You can add a sentence such as: "Booking constitutes acceptance of the terms of sale available here".
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